by dorraadmin | Jul 6, 2023 | Blog
The latest and greatest equipment may not always be within reach for business owners, especially if the equipment is expensive. Instead of going without the machinery you need to grow your company, equipment leasing can help you get the items you need without spending too much money. With this, you can rent your machinery for a certain period, and it can be less costly than buying. Here is why leasing your equipment can benefit your business.
You Can Save Money
If you run a business in a niche that requires machinery, you have probably wondered how you can afford the item. It is especially true if you have a small business or just getting started. Instead of saving up for a long time or getting a loan, you can rent the item you need over some time.
If you want to buy it later, you can do so. However, at the beginning of your entrepreneurial journey, you might not have the money or want to spend it on new or used equipment. You can save money in the short term, but be aware it may add up over time. If you need the equipment constantly, consider buying it when possible.
You Can Use the Latest Equipment
If you need to use the latest equipment in your business for it to run smoothly or benefit your customers, equipment leasing can help you get the items you need. It can be valuable for doctors, medical professionals, or those that work with expensive machinery.
For those in the medical field, it may be crucial to have the latest machinery so you can help your patients live healthier lives. For manufacturers, they can produce items faster and more efficiently, which can make them more money.
You Can Use Items Short Term
Sometimes you do not need items for a long time and instead want to use something for a short period. Leasing your equipment can allow you to do this. It can save you money and help you decide if you need to buy the item outright. Renting your equipment can give you an idea of what it is like to work with it, and you can decide if it is essential for your daily business.
Leasing your machinery can help you run a more efficient business and help you gain new customers. Use these tips to help you decide if leasing is right for your business.
by dorraadmin | Jun 15, 2023 | Blog
Getting a fast influx of capital by utilizing your company’s accounts receivable could strengthen your financial outlook. Here are a few key things that you should consider about this funding.
How Does Invoice Factoring Work in Practice?
There are a few different formats of factoring models, but the nuts and bolts are fairly similar throughout the various iterations of this accounts receivable financing. You can sell your receivables to a factoring company in exchange for compensation representing a fixed percentage of their amount. Instead, you could obtain financing in exchange for an agreement to pay a fixed percentage or flat fee after you have received payment on outstanding receivables.
Factoring is most common among businesses that do not require customers to pay for products or services in advance. Many invoicing structures give customers anywhere from thirty to ninety days to tender payment. This is particularly common in business-to-business industries. Ultimately, an invoice that you have just issued but a customer has not paid you yet is exactly what factoring companies are looking for.
What Is Factoring Companies’ Upside?
To make the purchase of receivables worthwhile, businesses have to be willing to settle for compensation that is less than their face value. In general, factoring companies will pay in the range of seventy to ninety percent of an invoice’s value to buy it outright.
Age is a key factor in determining invoices’ worth, and an individual customer’s payment history may also be relevant. In addition, the amount that a factoring company is willing to pay for an interest in accounts receivable may partly depend on whether they are assuming responsibility for collections or responsibility for collections remains with the business from which they have purchased receivables.
How Does Factoring Benefit Small Businesses?
Accounts receivable financing through a factoring enterprise can keep your cash position healthy while you wait on payments from customers. Using the proceeds from a factoring transaction could give you instant cash on hand, allowing you to afford your ongoing operating expenses and investments in new assets to drive growth without overextending yourself.
One of the most appealing benefits of factoring for small businesses is that it can get them capital much more quickly than they would be able to by pursuing traditional small lending programs. Moreover, they can get working capital without having to borrow it from a lending institution they will have to make payments on a recurring basis. Resultantly, their debt-to-asset ratio remains intact, and a transaction will not inflict any damage on their credit score.
by dorraadmin | Apr 25, 2023 | Blog
As a small business owner, you will likely need to seek funding at some point. There are many options available from credit lines to invoice factoring and more. Each comes with advantages and disadvantages. You need to determine why and when you need the funding to determine which one is best for you.
In this blog, we’ll explore some of the most popular business loan options.
Top 10 Business Loan Funding Options
Term Loan
The first funding option we’ll explore is term loans. This option provides you with a lump sum of cash which will be re-paid with interest over a period of time. Alternative lenders can offer up to $1 million and provide funds faster than a traditional bank.
Advantages
- Cash upfront
- Allows you to borrow more than other loan options
- Funding is fast with alternative lenders
Disadvantages
- Often requires collateral or a personal guarantee
- Costs vary, alternative lenders charge higher fees than traditional lenders
SBA Loan
The SBA does not provide the loan but provides a guarantee to lenders on a portion of the funds in case the borrower defaults. Repayment periods are determined by how you plan to use the funds:
- Working capital: 7 years
- Equipment: 10 years
- Real Estate: 25 years
Advantages
- Offers lowest rates
- Can borrow up to $5 million
- Longer repayment terms
Disadvantages
- Long, rigorous application
- Difficult qualification standards
Business Line of Credit
A business line of credit provides your business with funds up to a certain amount. You draw what you need from the line and only pay interest on the money used. As you pay down the loan, the funds become available again. This funding option offers more flexibility than others.
Advantages
- Flexibility
- Unsecured, no collateral or personal guarantee required
Disadvantages
- Often has additional fees (maintenance and draw fees)
- Strong credit and revenue requirements
Equipment Loans
An equipment loan is a funding option that can help you cover the equipment needed to run your business. Typically, the equipment is the collateral for the loan, and the terms are matched with the life expectancy of the equipment. Rates depend on the strength of your business and the value of the equipment.
Advantages
- Strong credit and business finances get competitive rates
- You own the equipment and payments build equity
Disadvantages
- Typically requires a down payment
- Equipment may become obsolete before the term is over
Invoice Factoring
Invoice factoring may be a viable funding option if you have unpaid invoices and need fast cash. This process involves selling your invoices to a factoring company that will advance you 80% to 95% of your invoices’ value and collect payment from your customers. Once the invoice is paid, you will be given the remainder of the funds, minus the company’s fees.
Advantages
Disadvantages
- Can be expensive
- Lose control over collections efforts
Invoice Financing
This funding option is similar to invoice factoring. However, instead of selling your invoices, you use them as collateral to secure a cash advance. You retain control of the invoices.
Advantages
- Fast funding
- Customers will never know
Disadvantages
- Expensive compared to other options
- You are responsible for collecting from customers
Merchant Cash Advance
A merchant cash advance provides your business with funds upfront to fund your business. However, instead of making monthly payments, you commit a percentage of your daily credit card sales or agree to a fixed daily/weekly withdrawal from your bank account.
Advantages
Disadvantages
- High costs
- Cash flow issues due to frequent payments
Personal Loan
This funding option is ideal for startups since most banks won’t extend a business loan to a business with no history. Approval is based on your personal credit score/history and typically requires good credit.
Advantages
- Ideal for startups
- Fast funding
Disadvantages
- High costs
- Smaller funding amounts
- Failure to repay can damage personal credit
Business Credit Cards
A business credit card is similar to a line of credit. You can use the funds and repay as needed, as long as you don’t exceed the limit and make minimum monthly payments.
Advantages
- May earn rewards on purchases
- No collateral
Disadvantages
High-cost, rates may increase
Extra fees may apply
Microloan
The final small business funding option we’ll explore is microloans. A microloan is a small loan, typically $50,000 or less. This type of funding is available to startups, new businesses, and those that are located in disadvantaged communities.
Advantages
- Low costs
- Services such as training and consulting often included
Disadvantages
- Smaller amounts
- Stringent eligibility criteria
Does Your Small Business Need Funding?
If your small business needs funding, keep these options in mind. If you want to learn more, let Dorra Financial Group help!
by dorraadmin | Apr 18, 2023 | Blog
Every successful entrepreneur has a unique story, but they almost always have a strong sense of their mission, customer profile, and goals. To help you define those, this blog poses three guiding questions you should consider.
Who Are Your Customers or Clients?
If you want to become a successful entrepreneur, it’s essential to know who you want your business to cater to. That’s because, without someone who needs it, even the best product will struggle to capture the market’s attention. A good approach is to identify a problem certain people have, then come up with a marketable solution to that problem. Alternatively, you can look at how preexisting companies are already solving that problem for customers, then offer an alternative that is better in quality, price, or both.
What Are Your Company’s Unique Selling Points?
Along with knowing their customers and the problem they’re solving, a successful entrepreneur must differentiate their company from competitors. That means developing selling points, or reasons a customer should choose your business over others. One way to do that is by collecting success stories from customers who’ve adopted your product and seen the benefits. You can also seek out media coverage and submit your offerings for award consideration.
What Are Your Values?
There is some overlap between a company’s selling points and its values, but values are worth considering on their own. It’s hard to be a successful entrepreneur without them. Values can both guide your leadership decisions and entice customers and potential employees who learn about them. For instance, companies that prioritize environmental friendliness will have an easier time drawing in eco-conscious consumers, while those that position themselves as employee-friendly will have a leg up when it comes to recruiting and retention.
Funding can help you along the path toward becoming a successful entrepreneur. To hear about your potential financing options, just speak with Dorra Financial Group.
by dorraadmin | Apr 14, 2023 | Blog- Marketing
The basics of a remarketing campaign involve continuing to advertise to customers who have purchased your products. Some businesses apply this to people who have visited your website even if they haven’t bought anything yet.
Remarketing in a Nutshell
This concept takes advantage of the fact that you’ve already invested significant money in advertising to get someone to the point of visiting your website or store. Why waste it? It’s better to keep marketing to people who have already shown interest in your products than spend all of your marketing budget advertising to the general public.
These days, remarketing campaigns benefit from high-tech features. You can customize what type of individual to advertise to, how, and when. It’s possible to create focused advertising that looks at keywords, landing pages, and purchase history.
Examples of Remarketing in Action
Online stores use this technique extensively. Do you remember the last you were shopping for an item and the website prompted you to sign up for email reminders letting you know about discounts? This is a subtle form of remarketing. The customer is focused on saving money, and the business benefits by encouraging customers to shop at the same store in the future.
Another way a remarketing campaign works is by leveraging Google Ads or Bing Ads to show people specific ads for your products as they browse online. Cookies on your website can help you suggest similar products to those visitors have purchased before, sometimes with text such as “You might also be interested in this product” or “Other customers also purchased these items.”
Tips for Effective Remarketing
There are many ways to make your online advertising more effective. First and foremost, choose a digital marketing agency with experience in a wide variety of advertising methods, including SEO, email marketing, social media marketing, Google AdWords, pay-per-click ads, and remarketing campaign planning.
Next, take the time to understand your target audience. Who are you trying to reach with your advertising and your products? What interests, problems, needs, and goals do they have?
It’s common for businesses to have several main groups of customers. Your remarketing can be more effective if you develop specific content for each of these groups individually. For example, the keywords and topics that work best for corporate executives are likely going to be very different than those for small business owners. The same thing applies to companies that sell to people of a wide range of ages and circumstances.
