by dorraadmin | Oct 14, 2022 | Blog- Marketing
If you’re looking to gain and retain more customers (and who isn’t?), invest in website personalization. Your online business can be better than ever by catering directly to visitors of your online store.
Quicker Sales
Sales teams tire out when spending the bulk of their time searching for qualified leads. Create a website marketing campaign that segments your audience into personalized funnels. The strategy can arm your sales department to problem-solve for customers with the perfect products. Salespeople get to the best prospects quickly and spend less time closing a deal.
Targeted Product Recommendations
Your site can collect valuable data to discern precisely what item a shopper is looking for. More than ever, customers want to comparison shop and investigate. Use software to personalize and recommend comparable items on the page. You also can upsell with add-ons and warranties related to the item once they purchase. Link to onsite product reviews and send emails with news on price changes and deals to entice them back to the site.
More Time on the Website
Let the visit history and cookies to deliver value to customers. Blogs with product reviews, demonstrations and instructions keep customers on your site longer. Build your site in a way that welcomes visitors back and lets them pick up right where they left off.
Brand Loyalty
Shoppers want to sense a personality behind the brand. Online shopping can be just like making a digital visit to their favorite brick-and-mortar shop. Make the shopping experience as seamless as possible, and customers will stick to you, even if other brands offer lower prices and other unique selling propositions.
A loyalty program is an excellent way to gain repeat business, but a poorly-tailored loyalty system becomes a sore spot among customers. Customers keep returning to the comfort of your site with that personal touch.
Better Conversion for CTAs
Customers typically need the motivation to take the final step, and when it feels like a trusted friend is guiding them, they’re more likely to heed the call. Avoid repeating the same CTAs to returning visitors. For example, if you repeatedly ask an email subscriber to subscribe to your mailing list, you can annoy clients and lose their business. Presenting fresh offerings builds anticipation and engagement.
Website personalization pays off by earning you a strong repeat customer base that promotes your shopping experience over competitors. Take advantage of user data to benefit your customers and build your brand.
by dorraadmin | Sep 9, 2022 | Blog- Marketing
Most business owners are aware that the content that they create is important. However, they may still not know how to get the most out of their content, or to truly make it work for them. The good news is that there are ways that you can help ensure that your content is doing its job, and helping to bring in new customers. If you are looking for some tips to keep in mind when developing content, then here are some things to think about.
Aim for Quality
No matter what type of content you are creating, aiming for quality is key. This is true whether you are creating informative content, entertaining content, or something in between. Whatever the purpose of your content is, you need to make sure that it is achieving its goal.
If you develop content that isn’t effective, you may fail to bring in new customers, and your current customer base may begin to lose interest in your business. Additionally, it can also be helpful to make sure that you are aiming for the right things when it comes to your content. The better that you know your customers, the easier this will be to accomplish.
Talk To Your Customers
Talking to your customers and finding ways to connect with them is highly important when it comes to content creation. Even if you have high-quality content, if it is not the right kind you could be missing out on connecting with your true customer base and losing business in the process. By using questionnaires and connecting with your audience on social media if you have social media platforms, you can help get a better idea of who your target audience is, and what they truly want.
Connecting with your customers can not only help you to develop better content, but it can also help you to create stronger business plans for your future, too. The more that you know what your customers want, the better able you will be to include it in future planning for your company.
Last Thoughts
There can be so much that goes into running a business, especially when it comes to creating effective content that will not only get your audience’s attention, but that will keep it, too. Even though this can seem like a challenge, the upside is that there are simple ways that you can get the right information, and make sure that your content is hitting its mark.
by dorraadmin | Aug 12, 2022 | Blog- Marketing
Social media has become a hub for customer interactions. Everything from engaging your target audience to customer service to marketing is all centralized on these platforms. While social media has become one of the most powerful tools available to many businesses, it is only beneficial when you know how to use it. If you want to improve your client relations and boost your service reputation using social media, here are a few must-try tips.
Monitor Your Reputation
Your online reputation will influence how your audience interacts with you, so if you want to better serve your clients, you need to understand what they think. Monitoring your online reputation will be essential foundational knowledge in customer interactions.
Use Public Comments and Direct Messages Carefully
In the world of social media, direct messages and public comments are crucial to your perceived service from your customers. How you respond and when you respond matter significantly. Public comments can showcase how you respond to issues and direct messages give you the opportunity to deep into the problem and find solutions. When used correctly, you can harness the power of social media.
Don’t Forget to Respond to Direct Messages
While direct messages are presumed to often be private, these are just as important when responding to your customers. Even though this is an individual conversation, it requires the same level of care and respect as your public comments. If you wouldn’t say it in public, you shouldn’t send it through a direct message.
Always Respond Respectfully
Whether you are responding to public feedback and comments or a direct message, you need to always do so respectfully. Others will see your response and use your tone and response to assess your company. Whether you are thanking someone for a positive review or offering to address a problem through a direct message, you always need to do so with the utmost level of integrity.
Respond With Empathy
If you want to offer optimal customer service, you need to make sure that you are responding with empathy, compassion and care. Online interactions can often feel stilted and disingenuous; however, with a bit of care and compassion, you can show your customers that they mean a lot to you.
Know That Response Times Matter
In a world where everyone expects expediency, you need to know that your response time matters. Don’t let disgruntled customers or negative feedback go too long. Your lack of response or lag will speak much louder than words.
If you want to excel in your customer engagement, you need to offer exceptional customer service even in online environments.
by dorraadmin | Jul 9, 2022 | Blog- Marketing
Analytics plays an important role in modern marketing and business in general. With the right measurement, it is possible to make more informed decisions about how to invest in your brand and grow your business. Therefore, it is probably no surprise that trends in metrics are helped to shape the ever-evolving digital marketing landscape.
Optimizing Customer Experience Is Becoming a Focal Point
For many brands, the customer experience is one of the key methods of differentiation. However, making an optimal customer experience is challenging. Many businesses are moving towards heavy use of measurement and metrics to ensure that the customer experience is as streamlined as possible. The better the customer’s first impressions of your brand, the more likely you are to have a long-lasting audience.
Metrics Are Increasingly Specific and Timely
Early forms of marketing metrics were downright primitive in comparison to the specificity and timeliness of modern measurement. This has helped to make all areas of marketing, especially online, more efficient and fine-tuned. However, it is also opening up new opportunities that would have previously been impossible. For example, it is now possible to learn about individual customers and their buying habits. This has led to a new wave of customization and automated, direct personal attention.
Marketers Need To Be Thoughtful About Data Quality
Of course, the influx of data about marketing and customers also means that there are many opportunities for collecting bad data. While this has also been present, it becomes increasingly challenging to handle as the quantity of data increases. Therefore, marketers need to be mindful of not only the quality of their data but also the processes they use to validate that data. Better data pipelines will be essential for future marketing.
Data Driving Immersive Experiences
Finally, many brands are offering new, immersive experiences. These may be using virtual reality, augmented reality or other similar technologies. Such tools can help to create new forms of engagement with brands. Thanks to the amount of customer data that is now available, brands can power highly personalized experiences using cutting-edge technology. Therefore, they can more effectively use those tools to motivate purchase decisions from customers.
Learn More About Metrics and Measurement in Marketing
Discover more about how analytics are shaping the world of digital marketing. Thanks to new tools and technologies, there are many new opportunities to grow your brand. However, there are also need challenges that need to be identified, addressed, and overcome.
by dorraadmin | Jun 10, 2022 | Blog- Marketing
Websites are some of the first impressions that many companies have with their clientele. A well-designed and organized website has the power to improve the relationship between a customer and company; however, this can also work the other way. If you want to ensure that your web presence is in tip-top shape for your upcoming website redesign, here are a few factors you cannot forget.
Organization of Your Site
The page structure itself requires a great deal of attention. If you alter or upset the structure of your website, you can lose your relevance and ranking. Whether you are improving your links and content or improving the architecture of your site, you need to ensure that it is running optimally.
Avoid Broken Links
A broken link is one of the easiest mistakes to make during the reconstruction process. You need to make sure that all of your links work to avoid frustration on your audience’s end.
Fix 404 Server Responses
If you come across a 404 response in your website after your website redesign, you need to go back and fix it. While this may appear to be an error, it can often be indicative of a larger issue that will require further attention.
Remove Pages Without Sufficient Content
Having a web page just to have another page on your site is bound to reduce its impact and usability. If your page is thin and has little to offer in terms of content, consider cutting it. Focus your attention on building more robust web pages so that your website operates more effectively.
Avoid Duplications
While offering duplicated information on your website is not a major issue, it can become confusing for users to navigate. While search engines can typically parse out the best result, if you want your page functioning optimally, you need to avoid duplicate information.
Test in Safe Spaces
When you are considering a redesign of your site, it is always better to duplicate your site as a staging area. By adding password protection and a search engine block, you can use this as your sandbox to test out any changes. This can help you build a more robust and refined website.
Always Run Tests and Diagnostics
Whenever you are updating content on your website, you need to make sure that it is in tip-top shape. Consistent testing and diagnostics can help you avoid issues in your web design that can affect your bottom line.
While a website redesign can improve your web presence, this process can be riddled with issues if you aren’t careful. If you want your website to function optimally and provide the return on investment that you want, make sure you follow these tips.
by dorraadmin | May 14, 2022 | Blog- Marketing
An innovator with a great product can sell it and make good money. An entrepreneur with a solid business can establish an organization. But a visionary with a brand can create generational influence. Follow these pointers on crafting a brand identity.
Let Your Customers’ Desires Guide You
Business owners often fall into the trap of solely promoting and defending their product or company too much. Everyone can say that they’re the best and unique. What gets customers to attach to your brand is when you stop talking about yourself and focus on them. Sell a vision of what your product or service can do for them. Paint a picture of the feelings you’ll create so prospective clients can visualize themselves enjoying what you offer.
When spreading a brand message, limit the time explaining why you’re better than someone else. Instead, talk about the customers’ motivations and reactions. If your copy is always full of “we” instead of “you,” you’re probably going to miss the mark.
Research and Imitate Successful Methods
Don’t look far to find how to communicate your message. Reverse engineer how successful brands communicate with their customers and follow suit. Don’t blatantly rip off other methods but adapt the trends to fit your needs. Check what competitors do to stay relevant and analyze what companies in different industries are doing.
Pivot as Needed
Every enduring company has to change a tagline or a logo when it becomes outdated or passé. While you may have affection for what you’ve built, your organization needs to evolve and grow to stay alive. Sometimes you may have to alter your identity entirely.
Observe what missteps other groups make and endeavor to avoid those errors. Still, don’t let the mistakes of others stifle you into inactivity. Try to make a bold statement about what you do for customers. Riches are still in the niches, and you have to differentiate by being unique and not by trying to be all things to everyone.
Embrace Ubiquity
Putting your message out all over social media and the web can be intimidating. Acknowledge that errors will come. If you don’t make mistakes, you’re not trying hard enough, and your brand is probably bland. Don’t hold back from establishing a presence everywhere you can. There’s indeed a lot of noise to cut through, so you must persist.
More than ever, customers want to connect with brands they can identify with. Craft a captivating brand identity and continue to refine it to become a formidable market competitor.
